Meet the Modern Collective

Genesis Cosmetic Laser Center - SC

The warm, welcoming staff at The Modern Medical Spa offers complimentary consultations to address individual patient needs and treatment options. The Collective professionals offer Medical Grade Hydra Facials, Botox / Dysport, Juvéderm / Restylane Fillers, Morpheus 8 Micro Needling, Medical Grade Chemical Peels, Laser Hair Removal, Cosmetic Gynecology, Laser LipoSculpting, and much more.

MEDICAL TEAM

Dr Edward O’Dell
Dr Edward O’DellMEDICAL DIRECTOR

Coming Soon

Dr. Orville Dyce
Dr. Orville DyceMEDICAL DIRECTOR

Orville Dyce, MD, is a double board-certified and fellowship-trained Otolaryngologist-head and neck surgeon. Dr. Dyce proudly owns Black Creek Medical Consultants and The Modern Medical Spa. Dr. Dyce is a skilled cosmetic injector and well known in the medical aesthetics industry for producing natural and transformative results. He is proactive, detail-oriented, and constantly trying to learn, grow and improve his aesthetic skills. He loves working in this industry and has a passion for helping his patients become the best form of themselves.

THE MODERN COLLECTIVE

BJ Tillman
BJ Tillman

She is committed to providing personalized care to each client, tailoring her treatments to address specific concerns and promote relaxation and healing. With her warm and compassionate demeanor, she will create a comfortable and rejuvenating experience for all those who seek her expertise.

Bailey Wiggins
Bailey Wiggins

Bailey is one of our Patient Care Coordinators and consults with patients to assist them in the right direction. Bailey lives in Florence, South Carolina, and is currently pursuing a degree in healthcare administration. She is a wonderful addition to our team! You may find her out traveling with friends or studying when she is not running reports in the office!

Hailey DuBose
Hailey DuBose

Our dedicated Office Manager at the Florence location of The Modern Medical Spa. With a keen eye for detail and a passion for exceptional guest experiences, Hailey ensures that every visit runs smoothly from your very first call to the moment you walk out feeling refreshed and confident.

Hailey Ward
Hailey Ward

Hailey Ward is a licensed esthetician who cares deeply about making her patients feel confident, relaxed, and rejuvenated after leaving the treatment room. Her desire is for every patient at The Modern Medical Spa to leave feeling better than they did when they walked through the doors. She is passionate about result driven facials and values procedures and products that will leave a lasting impact.
Heather Moye
Heather Moye

Heather Moye – Medical Aesthetician and our very own Laser Guru. Heather boasts 15 exceptional years of experience with an incredible wealth of knowledge of laser physics. She is known for delivering a multi-modality approach to reach maximum clinical endpoints in fewer treatments. Her expertise and compassionate care treats all skin tones, with Skin of Color being her favorite, as she embraces challenges other professionals are hesitant to treat.
Jamie Dyce
Jamie Dyce

As the owner and Spa Director of The Modern Medical Spa, Jamie Dyce combines a passion for aesthetic wellness with a deep commitment to providing personalized, cutting-edge treatments in a welcoming, professional environment. With a background in healthcare, business management, skincare, Jamie has dedicated years to advancing the medical spa industry and delivering exceptional, results-oriented experiences to patients.

Justine Wittkop
Justine Wittkop

With an eye for detail, Justine brings artistry and detail into each consultation, service provided, and patient encounter. She’s passionate about helping clients feel empowered in their skin and has a true gift of blending clinical care with creative vision. When she is not in a treatment room with a patient, you can find her behind the scenes in the spa creating content and keeping all social platforms of The Modern up to date.

Katie Blackwell
Katie Blackwell

A steady hand and a bright spirit, Katie makes each appointment feel effortless, smooth, and relaxing for all clients. With a specialty in waxing and a gift for making potentially intimidating services into moments of comfort and confidence, she’s a client favorite for good reason. Her gentle approach allows for total relaxation, while her advanced knowledge of skin types ensures each client will leave her treatment room with the highest level of care.

Sara West
Sara West

As brand and communications manager, Sara oversees internal and external communication and processes across all spa locations. Sara has a heart for people and loves connecting with patients, other small businesses, and developing solutions and initiatives to make the always growing team at The Modern even stronger. She has a deep love for skincare and appreciates the internal benefits such as confidence and improved self esteem that can come from aesthetic services just as much as she values the cosmetic benefits that are more obvious.

Kaylean Norris
Kaylean Norris

Kaylean’s dedication to her patients is unmatched. She is a gifted aesthetician who goes above and beyond to create customized treatment plans for her patients that will yield the best result. Whether its a laser service or a relaxing Hydrafacial, Kaylean has a wealth of knowledge that anyone who sits in her chair will benefit from.

Dr. B. Edward O’Dell is the medical director and co-founder of Genesis Cosmetic Laser Center. He is also the developer of our exclusive Signature Lipo-Sculpting offered only at our center. Dr. O’Dell earned his M.D. degree from the Medical University of South Carolina in 1981 and did his internship and residency at the Medical College of Georgia where he was on the ground floor of the use of lasers in medicine. After moving to Florence in 1985 he was instrumental in getting both hospitals in town to purchase their first medical lasers in 1986. He was also the first physician in Florence to use lasers in minimally invasive laparoscopic surgery and spearheaded advancements locally as new technology became available. Upon founding Genesis Dr. O’Dell has had the opportunity to further expand the cosmetic laser offerings to his patients as new products evolve.

For the last several years Dr. O’Dell has become the top injector for Botox and Juvederm fillers in Northeastern South Carolina and continues to expand those offerings with new and innovative products and techniques from Allergan and other companies.

Since founding Genesis Dr. O’Dell has developed an exclusive overlap of three lipo techniques into one procedure he calls Genesis Signature Lipo-Sculpting. Instead of merely doing liposuction or only using a laser with the lipo, the three techniques he uses compliment one another to give a more outstanding result. Simply put it is a combination of ultrasonic Vaser Lipo, Laser Lipo, and Renuvion put together that makes the results stand out.

In the last few years Dr. O’Dell has been the exclusive provider for Biote in the Florence area, giving both his female and male patients a new lease on life by use of bio-identical hormone pellets. With over 35 years of hormone experience this has elevated his ability to reverse the effects of menopause and andropause in a safe and effective way.

Dr. O’Dell is a fellow in the American College of Obstetrics and Gynecology and is a member in the American Academy of Cosmetic Surgeons. He has worked with many of the leading Cosmetic physicians and surgeons in Miami, Phoenix, Philadelphia, Dallas and California. In addition he also teaches liposuction at the Genesis Center in Florence.

Dr. O’Dell resides in Florence with his wife and family.